Why is it that “Search Engine Optimization” is a weird, obscure jargon that you don’t often see? Why does the Internet Marketing Business jargon have such a massive effect on your ability to succeed online? Well, the simplest explanation is that “search engine optimization” is a good marketing term that people are less familiar with than they are with the ‘regular’ terms.
The truth is that there are many more people who would be unfamiliar with “search engine optimization” than those who would be familiar with “relaxation”engagement”engagement marketing”content marketing” or any of the other terms that are the focus of most marketing advice. So, if you are an expert in a field that is already very familiar to you, then perhaps you can use this simple little term to get a handle on something that is in common with your field of expertise.
If you are the owner of an online business, then “Search Engine Optimization” might make sense to you, but many others may feel more comfortable with the phrases you will find in affiliate marketing and affiliate website strategies. So if you are not an expert in “business networking” or ‘social media’ or anything else that your marketing coach may advise you to do, then you may well feel comfortable with “reputation management”, “publishing marketing”, “community marketing “social media marketing”. Maybe not as popular as these terms, but they are all in use by experts and people who know how to do what they are saying they can do. I would advise that you do not find yourself as an expert on these terms, but rather an expert on yourself.
Most business management books and courses will teach you to create your own unique set of terms. You need to be innovative and entrepreneurial if you want to be successful at your job. But as you become more successful, you will learn that the term ‘best’ can sometimes mean the term ‘small’ and the term ‘search engine optimization’ can sometimes mean the term ‘strong ‘when it comes to internet marketing. So you have to be willing to take what you read, to pay attention to the details, and to be open to change as you try to discover the best.
So, once you get the hang of SEO, once you become confident in the concepts and the words, you need to take it to the next level. Take your marketing work and use it to define what you are good at, and what you can offer your customers. This is an important part of branding yourself, making your company your own.
As you learn to create your own SEO terms, you will discover that there are many different and well-understood concepts to understanding the SEO business. You need to start off by identifying your market and understanding what kind of keywords they are looking for. If you do this right, you will be well ahead of everyone else when it comes to how to optimize your business for each different group of people. If you do not do this right, you will be left in the dust by your competitors who are willing to spend the money and time to do it right.
So, you need to be comfortable in your SEO marketing jargon. Be a good marketer, be aware of the different SEO terms, and develop your own set of terms and keywords that relate to your business. This is the only way that you can truly differentiate yourself from the others and to be on the leading edge of the latest search engine optimization processes.